Digital Sway: Search Engine Marketing (SEM)
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Search Engine Marketing:
Digitial Sway provides professional ROI Based Pay Per Click Advertising Services and Sponsored Search Management as well as Webpage /Landing Page Content Optimization. Search Engine Marketing also called Pay per click (PPC) marketing is the fastest way to bring ready-to-buy customers to your website, matching searchers who are looking for what you sell with pages on your website that are prepared to pitch your products or services.
SEM Campaign Planning and Process:
Digitial Sway provides professional ROI Based Pay Per Click Advertising Services and Sponsored Search Management as well as Webpage /Landing Page Content Optimization. Search Engine Marketing also called Pay per click (PPC) marketing is the fastest way to bring ready-to-buy customers to your website, matching searchers who are looking for what you sell with pages on your website that are prepared to pitch your products or services.
SEM Campaign Planning and Process:
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Step 1 - Defining Your Customer: Digital Sway assists in properly defining your prospective target customers through demographic research including age, location, areas of interest, income level, and then targeting your marketing campaign accordingly.
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Step 2 - Choosing Targets: A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. By being seen in several places your visibility and brand identity is greatly increased.
- Step 3 – Budget Creation: We assist in optimizing your budget to get the most bang for the buck, with the persistent goal of maximizing ROI. We help you establish a marketing plan you can afford and create a budget after the costs involved are taken into account.
- Step 4 - Ad Content Creation: Search Engine Marketing (SEM) Ad Creation / Copy Writing is essentially written content aimed at promoting the business, services and/or products and organisations to customers online in the most efficient, professional, targeted manner. Our professional SEM Copy Writing incorporates many different elements, including market and keyword research, professional proofreading, editing, and search engine optimisation.
- Step 5 - Tracking & Monitoring Ads: We diligently track, analyze, and manage your campaign's progress. From your website stats to PPC stats, there are many ways we determine what is working and what isn't and then making adjustments accordingly.
Contact us today for a free search engine marketing consultation !
